Hi everyone, I’m Tiffany Williams. I’m from a small town along the Mississippi river in Illinois, and by small I mean 700 people. My family moved to Arizona when I was a teenager and the west valley has been my home ever since. After graduating from Cactus High School I knew that I had to choose a career path that would allow me to explore my creativity and decided that graphic design and visual communications was the perfect fit.
I’ve watched the north west valley grow up around me for over 30 years and I love the amazing community that has bloomed here. As much as the west valley has grown, I still saw a desperate need for a space like She’s Crafty in the west valley. I knew that I could combine by skills in graphic design, my love of party planning and my experience at camp to create a place for crafters of all ages and skill levels to enjoy.
When I approached my parents with the idea of opening a craft studio, my mother jumped right on board. She is, after all where I get all my creativity. She was always the person I’d rope into making centerpieces for fundraising events or helping with kids craft days for camp. My father on the other hand, took some convincing. Thank goodness he came around. I feel so fortunate that my parents are a part of my daily work routine. Though it’s a lot of hard work, we believe in our company and professional success is much better when you can share it with your family.
Prior to opening She’s Crafty, I worked at a number of valley non-profits doing graphic design and special event fundraising. Most recently, I spent 7 years working for a non-profit camp for children with serious illnesses. The experience was quite humbling and the impression that the campers and their parents left on me has changed my life forever.
Our concept is unique in that we have a number of options for our customers. For the person who doesn’t want to plan ahead, we have over 100 crafts that can be done anytime; no appointment necessary. For the customer who knows exactly what they want, we can help them create that custom piece they’ve been dreaming of making. And for the group looking to celebrate, we have the event space for that special occasion.
Someone on Pinterest once said, “Everywhere you go, leave a glitter trail of kindness behind you. Someone who needs it may just pick it up.”
Building lasting relationships with our customers is our number one priority. Being successful in business is all about kindness and the way people feel after they’ve left our studio.